Lifesum is a leading nutrition platform that helps people make conscious decisions toward a healthy and balanced lifestyle. By using B.Layer’s in-app messages and surveys, the Lifesum Team has recorded impressive wins engaging both free and premium users. Through the use of multi-step surveys on B.Layer, Lifesum measured a +22.88% increase in users who started a meal plan, a +58.82% increase in users who selected the runner's diet meal plan, and a +294.28% increase in users who selected the eat, lift, repeat meal plan.
The challenge was to increase the 49.7% push opt-in rate for new iOS users. Push opt-in is a critical metric as it directly affects every other lifestyle metric, including activation, engagement, and paid conversion. However, iOS users can only see the push authorization once. If this is dismissed, the only way to opt-in again is for the user to turn on notifications in their iPhone settings.