From sliders and surveys to carousels and branching flows — B.Layer lets growth and CRM teams launch sophisticated, branded in-app campaigns fast, with zero reliance on dev cycles.
Click around and get familiar with B.Layer in our interactive demo.
Launch campaigns faster, onboard smarter, and engage users without touching your codebase.
Quickly build sliding in-app messages, whether for onboarding, new product displays, or feature education. Modal or fullscreen, you decide!
Do you require users to see different content depending on their responses? No problem! Multiscreen in-app messages allow you to act on the user's last click.
Fine-tune the style of your in-app messaging templates with JS and CSS or create your own specific styling using advanced editor mode.
Design components that feel fully native to your app, from carousels to countdown, without relying on developers or design hacks.
Works With Your CRM, Not Against It
Use B.Layer as your UX layer on top of Braze, MoEngage, or other CRM tools, or run it standalone with flexible triggering logic and analytics.
Faster Iteration Without App Updates
Experiment, launch, and update interactive campaigns in real time: no release cycles, no store approvals, no engineering backlogs.
Built by Phiture, the mobile growth experts working with the top apps like Adobe, Headspace, and Clue.
B.Layer is based on real-world campaign needs from CRM lifecycle marketing and subscription optimization consulting work.
We built it to solve the same problem your team has — shipping faster without compromising experience.
"B.Layer has been instrumental in helping us onboard users successfully, promote specific features inside the app, distribute content in various formats such as video in-app messages, as well as run multi-step in-app messages and surveys to gather user feedback and provide more personalized messages based on their input.”
— Kristijan Arsov, Lifecycle Marketing Manager, Lifesum
